EUSME Centre: Navigating Cross-Border Data Rules: A Practical Guide for European SMEs

Online & Beijing | Thursday, May 16, 2024 | 16:00-17:30 Beijing Time / 10:00-11:30 Brussels Time

The Regulations on Promoting and Regulating Cross-Border Data Flows, announced with immediate effect on 22 March by the Cyberspace Administration of China (CAC), bring about significant changes, with longer timelines, reduced documentation requirements, and exemptions for data transfer, especially concerning employee data. They also provide more flexible thresholds for standard contracts and security assessments. Additionally, free trade zones now have the authority to create their own negative lists for data transfer activities.

Some stringent compliance requirements do remain. Cybersecurity, data security, and Personal Information Protection (PIP) rules are still strictly enforced, necessitating compliance efforts like data mapping, legal documentation, and privacy policies.

To shed light on these developments, the EU SME Centre and European Union Chamber of Commerce in China are organising a workshop to explore the key provisions of the new Regulations. Nathaniel Rushforth, Senior Data Security & Compliance Consultant at Dezan Shira & Associates, together with other industry experts, will share insights on the new rules’ implications for European SMEs and offer practical guidance on the steps businesses should take.

Agenda (Beijing Time)

  • 15:30 – 16:00 Registration at the venue for onsite participants in Beijing
  • 16:00 – 16:05 Opening remarks, Liam Jia, Team Leader, EU SME Centre
  • 16:05 – 16:25 Overview and Key Provisions of the New Regulations, Barbara Li, Partner, Reed Smith Beijing Office
  • 16:25 – 16:45 Overview of the Obligations and Requirements for SMEs, Changes Brought by the New Regulations, Nathaniel Rushforth, Senior Data Security & Compliance Consultant, Dezan Shira & Associates
  • 16:45 – 17:05 The Big Picture on Cross-border Data Regulation: How We Got There and Where We’re Headed, Tom Nunlist, Associate Director, Trivium China
  • 17:05 – 17:25 Panel discussion and Q&A, European Companies’ Perspectives on the New Regulations, Moderator: Liam Jia, Team Lead, EU SME Centre
  • 17:25 – 17:30 Closing remarks


Online & European Chamber Beijing Offices

Open to

All European SMEs

If you have any questions, please contact Freda CHEN at


Watch on demand on EU SME Centre website 

Watch on demand on YouTube 



Want to contact to these experts?
captcha image
The code is case-sensitive