More details below:
Vietnam is emerging as one of Southeast Asia’s most dynamic beauty and personal care markets. Join this webinar to explore market opportunities, hear insights from a local expert and discover why Vietnam could be a valuable next step for Swiss brands looking to grow in Asia.
Why attend this webinar?
Looking at Southeast Asia for your next growth market? This session will give you a practical overview of Vietnam’s beauty and cosmetics sector, including market trends, consumer behaviour, distribution channels, regulatory considerations and go-to-market approaches for foreign brands.
Date: May 28, 2026 10:30 AM – 12:00 PM CET | 3:30 PM - 5:00 PM ICT
Target Audiences: Swiss SMEs interested in the beauty, cosmetics and personal care sector, and looking to explore opportunities in Vietnam and the wider Asian market.
Language: English
Registration Deadline: May 27, 2026 5:00 PM CET
Agenda:
10:30 | Welcome and Introduction:
Eleonora De Canio - Consultant and Team Responsible, Switzerland Global Enterprise
Thanh Tu Duong - Senior Trade Officer, Swiss Business Hub Southeast Asia + Pacific
10:45 | Vietnam beauty market insights
Huyen Do - Manager, Business Intelligence, Dezan Shira & Associates (An Ascentium Company)
- Vietnam cosmetics and skincare market overview
- Beauty & personal care segment deep dive: consumer trends and emerging categories
- Product positioning and market opportunities
- Distribution channels and market entry options
- Regulatory considerations for foreign brands
- Practical go-to-market insights
- Relevant FTAs and market access considerations
- Real use-case
11:15 | Why join the FFM to Vietnam & Cosmoprof Hong Kong
11:30 | Q&A
11:55 | Wrap-up and next steps
Register now and secure your place.