Market Research and Market Study

Market Research and Market Study

Informed market entry starts with actionable intelligence

Expanding into Asia’s diverse markets requires more than surface-level data. Each country presents unique risks, regulatory barriers, and business potential. To enter or grow effectively, companies need precise insights into consumer demand, competition, compliance, and local operating conditions.

Our Market Research and Market Study services deliver practical intelligence to support strategic decisions. By combining rigorous data analysis with on-the-ground local intelligence, we help you identify where your strategy aligns with market dynamics, enabling you to prioritize the right opportunities, navigate regulatory challenges, and plan for sustainable, region-specific growth.

Through in-depth research into industry trends, consumer behavior, distribution networks, and policy frameworks, we deliver actionable intelligence that supports confident decision-making, whether you are assessing market entry, refining positioning, or scaling across the region.

Market Research and Market Study: Our Advantage

How we can help your business

We provide structured analysis of Asia’s key markets to help you assess opportunity, manage risk, and prioritize regions based on strategic fit.

  • Market sizing, demand projections, and investment climate
  • Sector-specific trends and industry growth drivers
  • Inter-market comparisons to prioritize expansion
  • Local risks, regulatory red flags, and ease-of-entry scoring

We help businesses understand buyer behavior, preferences, and product-market fit through a combination of qualitative and quantitative methods.

  • Segmentation by demographics, income, and usage patterns
  • Localized product testing and brand perception analysis
  • Focus groups, online/offline surveys, and stakeholder interviews
  • Consumer pain points, pricing sensitivity, and purchase triggers

Our team benchmarks competitors, identifies gaps in the market, and maps distribution ecosystems to support entry and expansion strategy.

  • Competitor profiling and strategic positioning
  • Channel analysis: traditional, modern trade, e-commerce
  • Local partner and distributor identification
  • Pricing analysis and positioning for local vs imported goods

We assess local operating conditions, compliance requirements, and cost structures to support feasibility studies and market planning.

  • Regulatory environment and licensing needs
  • Import duties, trade policies, and foreign ownership rules
  • Salary benchmarks and key cost center mapping
  • Local partner screening and credit risk reporting

Our experienced team has supported companies of all sizes, industries, and origins in expanding into Asian markets. We believe that every project should begin with a clear understanding of your goals and challenges.

If you are considering working with us, simply get in touch with our team for a free initial assessment of your current situation and needs. Once we understand your business objectives, whether it is identifying the right market for your product, understanding the demand for your service, or defining the most suitable entry strategy, we will prepare a tailored proposal for you to review and consider.

We begin the project only after you have confirmed the scope and approach. Typical delivery time for most market research projects, from rollout to final report, is 4 to 6 weeks, depending on market, scope and industry.

Have Any Questions?

Reach out to our local experts

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Expanding to Asia: Questions to Ask Before Market Entry

In this short Expert Interview, Marco Förster, Head of ASEAN Advisory, discusses a few of the costly mistakes businesses make when expanding into Asia. He also goes over strategic questions every decision-making team needs to ask themselves prior to market entry, so they have all the facts needed to make their expansion a success.

    Service FAQs

    Most of our market research and market study projects are completed within 4 to 6 weeks, depending on the number of countries covered, depth of research, and whether primary data collection (e.g., interviews or surveys) is required. We define the scope in advance—including timeline and deliverables—during the proposal stage. More complex projects involving multiple markets, multi-stakeholder interviews, or extensive regulatory mapping may take longer, and we communicate these expectations clearly at the outset.

    Yes.

    Many clients engage us for comparative market screening to help select the most suitable countries for entry or expansion. This involves evaluating a shortlist of countries based on your sector, business model, and market readiness. We consider variables such as demand potential, competitive saturation, regulatory environment, cost of operations, and ease of entry. The output is a clear ranking of markets with justification and risk considerations—enabling you to make informed, confident decisions.

    We work with a broad range of companies—from mid-sized exporters and high-growth brands to multinational corporations seeking deeper insight before launching or expanding in Asia. Typical clients include businesses in consumer goods, food and beverage, pharmaceuticals, manufacturing, and e-commerce. Some seek detailed feasibility studies for a single country, while others need comparative assessments across multiple jurisdictions. What they share in common is a need for localized, decision-ready insight that goes beyond generic reports.

    Yes. We regularly conduct primary research through structured interviews, expert calls, focus groups, and online/offline surveys. This is especially useful for validating assumptions, testing product fit, or understanding consumer behavior in unfamiliar markets. Our local teams facilitate fieldwork in local language, then consolidate findings for strategic use by global leadership. All primary research is customized to client needs and designed to complement secondary data and desktop research.

    Public reports often provide broad overviews but lack depth, reliability, or local relevance. Our approach is tailored, project-specific, and built for strategic application. We combine desk research, proprietary data, and local interviews to ensure accuracy, context, and practical value. Our deliverables are structured to support decision-making, not just information gathering - highlighting implications, identifying risks, and providing clear next steps. Clients appreciate that our reports are usable by both C-suite executives and operational teams.

    Our Clients

    Discover our esteemed global clients across diverse sectors. We believe in providing our clients with exceptional service and a commitment to being their partner for growth in Asia.

    See what our clients say about us

    Contact Our Experts

    Kyle Freeman
    Partner
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    Ankur Munjal
    Country Director, India
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    David Stepat
    Country Director, Singapore
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    Maria Kotova
    Regional Director, Middle East
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    Ines Liu
    Senior Manager, International Business Advisory
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    Kenta Diep
    Manager, Information Technology & Systems
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    Naina Bhardwaj
    Manager, International Business Advisory
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    Radomir Tomovic
    Manager, International Business Advisory
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    Tam Nguyen
    Senior Manager, Business Advisory Services
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    Umair Ul Haque
    Manager, International Business Advisory
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    Holly McCleery
    Senior Associate, Marketing
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    Ashna Kohli
    Senior Associate, International Business Advisory
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    Get in touch

    We provide expert advisory and corporate services across Asia, guiding businesses through complex markets and regulations.

    Have Any Questions?

    Reach out to our local experts, we’ll respond within one business day.

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