Entering Malaysia: Market Access, IP Protection and Opportunities in Food Processing & Packaging for Italian Businesses 

As global supply chains continue to evolve, Malaysia has emerged as a critical node in Southeast Asia, particularly in high-technology manufacturing , advanced machinery, and regional logistics. For companies looking to establish or expand operations in the region, Malaysia offers a compelling balance between cost, capability, and connectivity, but  understanding of its evolving regulatory landscape and sector opportunities is essential.

During this session, Riccardo Benussi (Partner) and Quinn Lu (Senior Associate) will provide a practical overview of how to enter the Malaysian market, covering intellectual property protection following the 2022 GI reforms. The session will also explore opportunities in the food processing and packaging sectors, including Malaysia’s positioning as a halal hub and its potential as a base for exports into wider regional markets, while providing key regulatory updates, including immigration procedures for entering Malaysia.

This event is held in cooperation with the Italian Chamber of Commerce In Malaysia (ITALCHAM) and is aimed at Italian and European companies interested in Malaysia, especially those operating in or planning to operate in the market and looking to better understand the business environment.

The webinar will include a Q&A session and attendance is complimentary.

If you would like to get in touch with the speakers, or have any questions regarding this event, please contact Katherine Cheung.

Additional information about the ITALCHAM: Formerly known as the Italy Malaysia Business Association (IMBA), ITALCHAM promotes and facilitates trade and investment between Malaysia and Italy. As part of the Assocamerestero network, it collaborates with over 80 Italian Chambers worldwide to support bilateral business relations, provide assistance to companies, and promote “Made in Italy” through a range of business and cultural initiatives.