Unlocking Southeast Asia: Opportunities in Malaysia and Vietnam for U.S. Manufacturers

This webinar is hosted by the SBDC Illinois International Trade Center and the Bradley University Turner Center for Entrepreneurship.

Southeast Asia is one of the world's fastest-growing regions, offering significant opportunities for U.S. manufacturers. As global supply chains diversify and consumer markets expand, Malaysia and Vietnam have emerged as attractive destinations for U.S. exporters. This webinar provides an overview of the trade environment in ASEAN and a practical introduction to entering two of teh region's most dynamic markets. Participants will gain actionable insights into navigating the region, understanding local business environments, and resources to help leverage trade opportunities.

Topics:

• Illinois Office of Trade and Investment: Services, Illinois trade missions update and ISTEP funding support
• Market Overview: Economic trends in ASEAN key industries and growth sectors in Malaysia and Vietnam
• Trade Opportunities: Opportunities and high-potential sectors for U.S. manufacturers
• Regulatory Landscape: Import, tariff, legal and compliance considerations
• Market Entry Strategies: Distribution channels, partnerships, managing risk and localization best practices

Speakers:

• Kyle Freeman, Partner, Dezan Shira & Associates (An Ascentium Company)
• Jong Hyoung (Kevin) Kim, Asia-Pacific Trade Specialist, Illinois Department of Commerce and Economic Opportunity, Office of Trade and Investment

For questions, please contact Holly McCleery.