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British start-up raising GBP 10 M to build health & beauty omnichannel in China
|Industry||Industrial Goods & Machinery|
|Total value of the target||N/A|
|Expected target net rate of return after deducting all taxes and fees||N/A|
|Validity period of pending order||365|
Senior Associate, International Business Advisory
|Project highlights||Tech-Enabled – High Growth – Italian Brands|
The company is building a tech-enabled omnichannel Chinese marketplace for European personal care and cosmetic products. It currently features Italian skincare and makeup brands DEBORAH, DERMOLAB, deBBY, SPECCHIASOL, and BIO ETYC Organic Skincare. In phase 1 the firm focuses on cross-border e-commerce, while marketing in China. After one year, the firm will commence phase 2, regular import and B2B offline distribution channels, targeting 60 Chinese cities by 2027 with bulk product strategy (such as in hair salons) and own-branded New Cosmetics Collection Stores, among others. Revenue is projected to grow from GBP 5M in 2023 to GBP 123 M in 2027.
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