On December 11, 2025, Viktor Rojkov, International Business Advisory Manager at Dezan Shira & Associates, had the pleasure of speaking at the traditional Finnish Christmas Lunch hosted by FinnCham China – Shanghai Chapter. Invited by Mr. Kari Hakala, Executive Director of FinnCham Shanghai, Viktor shared perspectives on the evolving landscape of China–Finland trade and investment, drawing on the firm’s latest research and practical guides to help Finnish companies navigate opportunities in China. The event was attended by Ms. Anu Vuori, Consul General of Finland in Shanghai, Marko Tiesmäki, Commercial Counsellor and Region Director of Business Finland China, as well as CEOs and general managers from Finnish companies operating in China, creating a vibrant forum for exchange and discussion.
During his talk, Viktor highlighted several areas where Finnish businesses are well-positioned to contribute and grow. China’s shift toward innovation-driven and service-oriented growth is opening doors in sectors such as digital services and cybersecurity, healthcare technology and elderly care, clean technology and sustainability, smart agriculture, EdTech and vocational training, as well as engineering and research and development services. These industries reflect both China’s economic priorities and Finland’s global strengths, offering practical avenues for companies looking to enter or expand in the market.
“It was an honor to speak at FinnCham Shanghai and share insights on China–Finland trade and investment. We are grateful for the opportunity to guide Finnish companies exploring or expanding in China, and we remain committed to providing practical strategies and local expertise to help them succeed,” Viktor said.
Dezan Shira & Associates continues to support Finnish businesses on every step of their China journey, offering on-the-ground advisory services that span market entry, cross-border taxation, compliance, intellectual property, business matchmaking, and professional employment solutions. With a combination of deep local knowledge and a global network, the firm helps clients identify opportunities, navigate complexities, and achieve sustainable growth in China.
For more information, or to request a copy of the related guide, please contact Viktor directly on LinkedIn or email Shanghai@dezshira.com.