Dezan Shira & Associates Shares Strategic Insights on Expanding into ASEAN Supply Chains at CPA Australia Seminar in Shanghai

On June 5, 2025, Dezan Shira & Associates was pleased to participate in a seminar hosted by CPA Australia in Shanghai. During the event, our advisory team shared strategic insights and real-world case studies with over 20 senior professionals from the accounting and legal sectors.

The session facilitated an engaging and timely exchange of views on a range of pressing topics, from the ongoing trade tensions between the United States and China to the broader implications for cross-border operations and the evolving landscape of global trade. Looking ahead, the discussion also addressed key considerations for Chinese companies seeking to expand internationally, with particular attention given to opportunities emerging within ASEAN’s growing supply chain ecosystem.

Jenny Liao, partner of Corporate Accounting Services, opened the presentation with an overview of the current global business environment and its implications for outbound Chinese investment. She highlighted the primary drivers motivating enterprises to “go global,” the critical factors influencing investment cost considerations, and the industries and regions that are currently receiving the most attention and experiencing the greatest impact.

Following this, Victoria Li, from the International Business Advisory team, delivered an in-depth analysis of a central question for many investors: where to invest within the ASEAN region? She began by examining current international trade relationships and went on to provide insights into how global trade patterns may shift in the coming years.

“For Chinese companies exploring ASEAN, as well as for international enterprises already operating in China, strategically expanding into this proximate and rapidly developing region offers significant potential,” Victoria noted. “Many companies are reassessing their supply chains with an eye toward reducing costs, streamlining operations, and boosting competitiveness. In this context, a comprehensive and well-informed strategic evaluation has never been more essential.”

We extend our sincere thanks to CPA Australia for organizing this insightful seminar and for the opportunity to contribute to the dialogue. At Dezan Shira & Associates, we remain dedicated to supporting our clients with practical, tailored advice as they explore and pursue growth opportunities across Asia.

ODI Advisory Services by Dezan Shira & Associates

Dezan Shira & Associates remains committed to supporting Chinese companies in their outbound investment journey, with on-the-ground teams across Asia offering end-to-end support from strategy to execution. For further inquiries, or to connect with us for tailored ASEAN investment advisory services, contact: outbound@dezshira.com

2025年6月5日，协力管理咨询受邀出席由CPA Australia在上海举办的研讨会。公司上海团队在活动中与二十余位来自会计及法律领域的资深专业人士，分享了关于拓展东盟供应链的战略洞察与真实项目案例。

本次研讨围绕多项热点话题展开，包括持续的中美贸易紧张局势、其对中国企业跨境运营的影响，以及全球贸易格局的最新变化。展望未来，讨论还聚焦于中国企业“走出去”的关键考量，特别是在东盟供应链网络中蕴藏的战略机会。 协力管理咨询企业会计服务合伙人Jenny Liao率先发言，概述了当前全球商业环境及其对中国企业海外投资布局的影响。她重点介绍了推动企业“走出去”的主要动因、影响投资成本考量的关键因素，以及当前最受关注且影响最大的行业及地区。 随后，协力管理咨询国际商务咨询团队的Victoria Li深入探讨了投资者最为关注的核心问题之一——企业应如何选择在东盟地区的投资目的地。她首先分析了当前的国际贸易关系，并分享了全球贸易格局未来的发展趋势。

“对于正在考虑进入东盟市场的中国企业，或是已经在中国运营的跨国公司来说，战略性地拓展至这一邻近且快速发展的地区，潜力巨大。” Victoria 指出，“许多企业正在重新审视其供应链布局，力求降低成本、简化运营，并提升竞争力。因此，开展全面的战略评估至关重要。”

我们衷心感谢 CPA Australia 举办此次高质量的研讨会，并为我们提供了分享专业见解的平台。协力管理咨询将一如既往地为客户提供可操作的建议与量身定制的支持，助力企业把握亚洲市场的增长机遇。

关于我们的境外直接投资咨询服务

协力管理咨询致力于支持中国企业的海外投资布局，依托遍布亚洲的本地团队，为企业提供从投资策略到落地执行的全流程服务。如需进一步咨询，或希望与我们深入探讨东盟投资方案，欢迎联系邮箱：outbound@dezshira.com

更多资源：

• 阅读中企出海投资实用指南: China Outbound | 境外直接投资
• 关注公众号，获取亚洲市场投资动态:

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