Multimedia

Intellectual property (IP) protection is a longstanding and critical concern for companies operating in China. In recent years, China has made strides to improve IP protection. However, challenges remain as counterfeiters and infringers are getting increasingly sophisticated.

Not only does IP infringement cause financial loss to the owner, but the reputation of a brand could be severely damaged. Thus, protecting your IP by developing a comprehensive strategy is crucial for every company to succeed in the Chinese market.

In this webinar, Monica Li, Manager of Business Advisory Services and Guilherme Campos, Manager of International Business Advisory, talk about the importance of protecting your intellectual property in China and how to do so.

Agenda:

1. Overview
2. Why is it so important to protect your IP in China
3. How to protect your IP in China