Future-Ready in ASEAN: Strategic Advantages of the Johor-Singapore Special Economic Zone

As ASEAN strengthens its position as a global investment hub, the Johor-Singapore Special Economic Zone (JS-SEZ) emerges as a game-changing initiative for regional connectivity and economic integration.

This webinar explores the strategic advantages of the JS-SEZ, including enhanced cross-border trade, streamlined investment incentives, and opportunities in advanced manufacturing, logistics, and digital services.

Join our experts David Stepat, Country Director, Singapore and Quinn Lu, Senior Associate, International Business Advisory, Malaysia to gain actionable insights on how businesses can leverage this bilateral collaboration to future-proof operations, tap into both Singapore’s financial ecosystem and Johor’s industrial base, and position themselves competitively in the evolving ASEAN landscape.

Key topics: 

• Strategic Vision and Development Framework for the Johor-Singapore Special Economic Zone 
• Facilitating Cross-Border Mobility of Professionals
• Identifying High-Potential Sectors Set to Benefit from the SEZ
• Key Economic Flagship Zones 
• Tax Incentive Framework
• Practical strategies for market entry, operations, and regulatory compliance in Malaysia 

 This session will be especially valuable for:

• Foreign investors and multinational companies seeking to expand or diversify operations in Southeast Asia, especially those considering dual-site strategies leveraging Singapore and Malaysia.
• Business leaders in manufacturing, logistics, and digital services, particularly in sectors identified as high-potential beneficiaries of the JS-SEZ.
• Regional headquarters and strategy teams based in Singapore or across Asia-Pacific assessing investment and operational strategies.
• Trade and investment promotion agencies, chambers of commerce, and business councils aiming to strengthen bilateral business ties.
• HR and mobility professionals focused on regional talent acquisition, relocation strategies, and professional mobility frameworks.

The webinar is in English and free of admission.

If you have any questions ahead or would prefer to have professional advice on your strategy, please reach out to our experts or get in touch with julia.goeb@dezshira.com.