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Pritesh Samuel of Dezan Shira & Associates Presents at ALIA Annual Meeting in Ho Chi Minh City

Ho Chi Minh City, Vietnam | Pritesh Samuel, Head of Business Intelligence at Dezan Shira & Associates, was a featured speaker at the annual meeting of the Asian Lubricants Industry Association (ALIA) held at the Intercontinental in Ho Chi Minh City on March 5 and 6.

The event’s theme, “Asian Lubricants Industry – Supporting Growth & Sustainability,” highlighted the lubricants sector’s pivotal role in driving economic growth and its commitment to environmental sustainability in the Asian market.

The event, which Dezan Shira & Associates was invited to join, featured an expert presentation by ALIA Founding Director Steve Puckett, covering various aspects across multiple sharing sessions.

The Industry Sharing Session, led by Paul Nai, Senior Director of Product Management at Lubrizol Southeast Asia Pte Ltd, emphasized the growing significance of Environmentally Acceptable Lubricants (EALs) and their role in Environmental, Social, and Governance (ESG) reporting across various sectors in Asia Pacific. The session aimed to raise awareness and discuss ALIA’s approach to this evolving trend.

During the Member-to-Member Session, Eric Holthusen, Senior Advisor of Technical Development at ALIA, introduced ‘The ALIA PCF Label’ for assessing Product Carbon Footprint (PCF) data. This data has become increasingly crucial for compliance and marketing across industries, with B2B customers and sustainability-conscious consumers utilizing it for calculations and purchase decisions, respectively.

During his session, Pritesh Samuel presented valuable insights into the increasing geopolitical and economic importance of Vietnam market within the lubricants industry. He discussed the current state of sustainability enforcement in Vietnam, key ESG initiatives, and the regulatory landscape affecting the lubricants industry.

More information about the event’s sessions and the speaker abstracts can be found here.

Pritesh also offered a comprehensive overview of Vietnam’s business environment, including its regulatory framework, market trends, and emerging opportunities for foreign investors. His presentation aimed to equip industry professionals with the knowledge and insights needed to navigate the complexities of doing business in Vietnam.

As a conclusion, Pritesh shared: “The emergence of sustainability and ESG themes is a growing trend in Vietnam and has become a significant consideration for FDI in the country. This underscores Vietnam’s commitment to nurturing sustainable and ethically responsible business practices within its economy while also presenting ample opportunities for the lubricants sector. “

Dezan Shira & Associates are proud to have taken part in this event.

If you seek industry, regulatory, and regional insights for your Vietnam-related seminars, panels, webinars, or delegation briefings, please do not hesitate to send your request to our experts at

About Dezan Shira & Associates

Dezan Shira & Associates is a leading consulting firm specializing in legal, tax, and operational advisory services in Asia. With a presence in major cities across the region, including Ho Chi Minh City, the firm assists companies looking to invest or expand in Asia by providing tailored solutions and strategic advice.

To learn more about how we can support you, contact one of our local experts.

We provide professional services tailored to Asia´s business environment across the full business cycle.

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