Protecting Your Brand in China’s F&B Industry

On May 13, Dezan Shira & Associates’ Senior International Business Advisory, Lorena Miera, delivered a key note speech on “Trademark in the Food & Beverage Industry in China – What Your Business Needs to Know” at Pre-SIAL China 2019 Briefing and networking event in Shanghai.

China’s IP Regulatory Environment

Lorena Presents on How to Protect Your Brand in China

During Lorena’s presentation, she provided an overview of Chinese IP regulatory environment, then introduced some key points on how to protect trademark in China including trademark registration, strategies, and products labelling.

Lorena shared her insights on protecting FMCG and F&B branding as a new entrant to the China market, especially when conducting an e-commerce business.

Lorena and Holly attended Pre-SIAL China 2019 Briefing

Protect Your Brand by Downloading Lorena’s Presentation for Free

This presentation is also available on our investor resource library, Asiapedia and is FREE to download.

The pre-show briefing and networking event is organised by the USDA Agricultural Trade Office (ATO) at the Kerry Center Hotel Shanghai. Dezan Shira & Associates and Asia Briefing are proud to be the event sponsors.

We Help Businesses Explore Opportunities in Asia’s Food and Beverage Industry

Dezan Shira & Associates has helped the F&B industry across Asia define and maintain competitive business strategies in this dynamic and growing market.

Our services include managing your investment, setup compliant operations, and keep them updated with latest trends and regulations. Meanwhile, we offer expert advice on assessing new market opportunities, international trade, tax, audit, and more.

To learn how Dezan Shira & Associates can support your F&B business, please click here.

To stay up-to-date with news and publications concerning multiple aspects of doing business in Asia, visit Asia Briefing.