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[Workshop] Tapping the GBA-ASEAN Corridor and its Unique Supply Chain Dynamics



This event is supported by European Union Chamber of Commerce in China.

In a world defined by volatility, uncertainty, complexity, and ambiguity (VUCA), companies are actively pursuing innovative approaches to ensure resilience and sustainability. While China's established supply chains, advanced infrastructure, and abundant talent are well-known, the ASEAN region presents itself as an increasingly appealing market option. Here, businesses encounter favorable tariff schemes, deepening supply chains, and substantial cost advantages.

For international companies already situated in South China, strategically expanding operations into the nearby and rapidly growing ASEAN region offers immense potential. Many are already optimizing their supply chains, seeking cost-effective inputs from alternative regions to streamline operations, explore new opportunities, or enhance existing ventures.

We are delighted to announce that Mr. Klaus Zenkel, Vice President of the European Chamber and Chairman of the European Chamber South China Board, will be joining us to deliver the opening remarks for the event.

Hosted by our Managing Partner, Alberto Vettoretti, and ASEAN Director, Marco Förster, this workshop focuses on strategically leveraging supply chain connection opportunities between GBA and the vibrant ASEAN market. Through recent economic data, experience sharing stemming from assisting a growing number of foreign and local companies expanding beyond the GBA and related case studies, we aim to showcase pathways for resilience and sustainability in today's dynamic global business environment.

Agenda (China time):

  • 3:30-4:00 PM Registration & Networking
  • 4:00-4:10 PM Opening Remark, Klaus Zenkel, Vice President of European Chamber, Chairman of European Chamber South China Board
  • 4:10-4:30 PM Is supply chain de-coupling really happening? What trends are we seeing from our GBA clients?
  • 4:30-4:50 PM Understanding ASEAN Markets: Key Insights and Opportunities
  • 4:50-5:10 PM Deep Dive into Unique Opportunities in Vietnam and Indonesia
  • 5:10-5:30 PM Leveraging Supply Chain Connections: Strategies, Case Studies, and Best Practices
  • 5:30 PM and Beyond: Q&A Session


  • Offline: Unit 51BCD1, 51/F, Fortune Building, 88 Fuhua 3rd Road, Futian District (CBD), Shenzhen, Guangdong, China 中国广东省深圳市福田区福华三路88号财富大厦51BCD1室
  • Online

Why Attend?

  • Gain Valuable Insights: Explore key opportunities within the Greater Bay Area in ASEAN and develop effective strategies for business growth and supply chain resilience.
  • ASEAN Market Understanding: Obtain firsthand knowledge of ASEAN's market potential and leverage effective site selection tools.
  • Expert Guidance: Benefit from our senior leaders' extensive international business advisory experience, providing in-depth analysis and practical advice.
  • Networking Opportunities: Connect with industry peers, professionals, and experts from Dezan Shira & Associates to expand your professional network.


  • This offline seminar is free of charge, but registration is required due to limited availability. To secure your spot please RSVP HERE.

*Please note that registration is on a first-come, first-served basis. Your registration is valid only if a confirmation email is received from us.

  • Online participation is free of charge. Please REGISTER HERE.

We look forward to welcoming you to an informative and enlightening session. For more information, please contact freda.chen@dezshira.com.

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