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Vietnam’s Business Culture – How a Profound Understanding Will Benefit Your Business



Vietnam has increasingly become a popular choice as  a Foreign Direct Investment destination and holds a stable position in the global supply chain. The number of new market entrants has risen sharply as a result as well as the number of foreign experts and managers working in Vietnam. A profound understanding of Vietnam’s work culture and social norms, therefore, is a crucial element for experts and managers to be successful.

You may have gained related experience and thorough understanding from the business cultures in Asian powerhouses like China or Japan. However, Vietnam may still prove challenging with norms that are often drastically differ from what holds true for other regions.

Learn how you can establish valuable partnerships, manage and understand the business culture, as well as secure a position in the Vietnamese market successfully.

In our webinar, Filippo Bortoletti, Director, Vietnam and Dang Trinh, International Business Advisor, will discuss the following topics:

  • Overview of Vietnam today 

  • Advantages and challenges of Vietnam as a FDI destination 

  • Acquiring partnerships with local stakeholders and suppliers 

  • Business etiquette and work culture

  • Meeting culture

  • Expectations of local employees from their foreign colleagues

  • Lunar New Year’s impact on business

The webinar has been co-hosted by our trusted partners: The Italian Chamber of Commerce in Vietnam, and The Canadian Chamber of Commerce in Vietnam.

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