What is Singapore’s e-commerce potential?

Singapore’s online shopping market has undergone significant growth in the past four years, from US$881 million in 2010 to a forecasted US$3.5 billion in 2015. An estimated 40% of total sales come from domestic websites. Singapore is also home to a vibrant community of homegrown e-commerce start-ups through cross-border sales remain strong in the entertainment and publishing industries. Mobile shopping in Singapore also holds strong potential for growth.