Maria Kotova Presented a Masterclass for British Businesses on How to Start Selling in China

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On February 6th, Maria Kotova, Head of UK and Ireland Business Development at Dezan Shira & Associates, provided insights on “How to Start Selling in China” as part of the China Business Master Class Series in London, United Kingdom.

Maria Kotova delivering a Masterclass on How to Start Selling in China. February 2020

Maria Kotova delivering a Masterclass on How to Start Selling in China. February 2020

The Masterclass Series is organized by China-Britain Business Council (CBBC) on a monthly basis and provides a half day training on the major issues and developments in the area of regulatory updates, industry trends, and trade between China and UK. It was a privilege for us to be invited as one of the experts introducing different models for selling in China, challenges and opportunities for the British businesses.

We also wanted to thank the CBBC team for their excellent organization and we particularly appreciate the support provided by Avi Nagel to make this event a success.

After several decades of rapid growth, China is now firmly established as the second largest global economy after the US. As the country makes its gradual transition to a consumer-led economy, new opportunities are emerging for UK exporters across a number of different sectors. China has become a top-ten export market for UK firms, and despite the slowdown in China’s headline growth figure, UK exports to China have almost doubled over the past five years.

Where should businesses start? China can often seem like an unfamiliar and daunting place, especially to companies with limited resources to tackle such a large and complex market. Understanding the nature of market opportunities is essential.

To learn more, please click here download a copy of Maria’s presentation. You will learn about how firms start selling in China, what are the common pitfalls and how to develop China as a sustainable market opportunity and will cover topics such as:

  • Overview of China’s business environment, trends, and threats;
  • Common market entry barriers for UK firms;
  • What industry sectors provide new opportunities for UK firms?
  • Different market entry models:
    • Direct sales;
    • Selling through a distributor;
    • Selling through an E-commerce model; and,
    • Setting up a local subsidiary.
  • What are the key considerations for setting up a trading company?
  • Case studies used to provide examples.

Maria discussed key highlights of how new Foreign Investment Law that came into effect on January 1st, 2020 and the effect on existing UK Foreign Invested Entities (FIEs). She also discussed key concerns and areas where the draft still lacks clarification.

Supporting Your UK Business Operations in Asia

To stay ahead of the game in Asia, our dedicated UK and Ireland Desk publishes monthly business news on industry updates and upcoming Asia-focused events in the UK and Ireland, specifically drafted and curated to benefit British and Irish businesses.

To stay up to date with our professional news and publications, please visit Asia Briefing. You can also subscribe to our investor resource library, Asiapedia, for more related resources

To receive these updates right to your inbox, please click here and make sure to select “UK” or “Ireland” as your current residence.

The UK & Ireland Desk at Dezan Shira is dedicated to providing support to British businesses and helping them navigate the complicated regulatory landscape in China and anticipate potential legal risks in the ever-changing business environment. Our team provides expert advice to ensure our clients maintain control of their Asian operations.

For additional enquiries relating to doing business in Asia, please get in touch with our UK and Ireland Desk team here.