Webinar: Strategies for IPR enforcement online and offline in China

Webinar | November 15, 2018 | 5PM

Dezan Shira & Associates' International Business Advisory Assistant Manager, Valeria Manunza, will moderate the Webinar about IPR organized by CICC’s Intellectual Protection Working Group (IPWG).

On November 15th, The China-Italy Chamber of Commerce will host a webinar on the topic of 'Strategies for IPR enforcement online and offline in China' at the CICC Beijing Office (Unit 1612, Zhongyu Plaza, A6, Gongti North Road, Chaoyang District) at 5 pm (Chinese time zone). The event is web based, audio-video connection details will be shared separately.


ModeratorValeria Manunza – Vice Coordinator of the IPWG



1) Before Entering the Market 

  • General considerations before entering the Chinese market


2) IP enforcement in China: the basics

  • The “register- monitoring- enforce” approach;
  • preparing and adjusting your IP portfolio to arising enforcement needs;
  • Examples


3) The effective anti-counterfeiting strategy in China

  • Monitoring the market place for infringements;
  • Profiling of infringers and definition of objectives;
  • Examples


4) Available Enforcement routes

  • Internet enforcement

- Online sales platforms
- Social Media
- Removal procedures (briefly- as already discussed before by IPWG) other objectives; 

  • Enforcement at trade fairs

- Complaint procedure and remedies obtainable, other objectives;

  • Administrative enforcement

- Raid and seizure actions

  • Custom enforcement (registration and activation of effective border control) + Examples
  • Civil proceedings;
  • Criminal enforcement (briefly- as already discussed before by IPWG).


How to Register:

 For additional information and registration, please contact postmaster@ipwg.it.


  • Assistant Manager, International Business Advisory
    Guangzhou Office

Event Info

Nov 15, 2018
Location & Time Webinar | November 15, 2018 | 5PM
VENUES Webinar