Shanghai, China | March 29, 2017 | 6PM - 8PM
On March 29th, 6pm - 8pm, the Silk Initiative will host a seminar on how to protect your brand in China. Riccardo Benussi, Manager on the International Business Advisory team of Dezan Shira & Associates, will give a speech on how foreign investors can raise their IP awareness in China
Other speakers include Andrew Kuiler, Founder & MD of The Silk Initiative, who will share his experience on protecting brand equity and brand identity against copycats in China, and David J. Ettinger, Partner with Keller & Heckman LLP, who will explore how “professional consumers” have taken on a bigger role in policing the industry.
This event is free of charge and intended for the following audience: marketing, brand management, consumer insights and senior management of food and beverage consumer good companies.