Marketing Lead, East and North China Shanghai Office
Freda is an Associate of Regional Marketing at Dezan Shira & Associates and Asia Briefing, based in Shanghai, China. She leads the firm’s marketing activities in North and East China while also maintaining and developing partnerships with local stakeholders. Freda collaborates closely with various marketing departments and service teams to plan, coordinate, and execute regional marketing activities for the firm.
Prior to joining Dezan Shira & Associates, Freda has over seven years of experience working with various multinational companies and organizations. Her expertise lies in the realm of B2B integrated marketing, where she has focused on the China and APAC regions across diverse sectors, including manufacturing, chemistry, data science, and financial advisory.
Freda holds a bachelor’s degree in International Trade and Economics from the Shanghai University of International Business and Economics, as well as a master's degree in Marketing from the University of Exeter in the UK. Fluent in both Mandarin and English, she possesses strong language skills that contribute to her effective communication abilities.