How to Set Up a Cross-Border E-Commerce Shop in WeChat

Frankfurt am Main, Germany | June 7, 2018 | 8:45AM-1PM

On June 7, Dezan Shira & Associates International Business Advisory Manager and Head of the German Desk Kristine Horbach, EU SME Centre BD Advisor Rafael Jimenez and WeChat Expert of the EU SME Centre and Co-Founder of Emerald Green Consulting Felim Meade will discuss how to set up a cross-border shop on WeChat.

Selling directly to Chinese consumers is very high on the wish list of EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises. 

Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.


08:45-09:00 Registration 

09:00-09:15 Greetings by: DC, IHK, EU SME Centre

09:15-09:30 - Background 

09:30-10:00 - The Supply Chain 

10.00-10:30 - The Building Blocks 

10.30-10:45 Coffee Break

10:45-11:30 - The Procedure

11:30-11:40 - The Pros and Cons of a CBEC Shop in WeChat for EU SMEs

11:40-12:00 – Regulatory Aspects

12:00-12:30 - Real Cases in Action 

12:30-13.00 - WeChat Shop Solution



The training workshop is free to attend and by invitation only. Places are limited and first come first served. Please register here before June 4, 2018.

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