Frankfurt am Main, Germany | June 7, 2018 | 8:45AM-1PM
On June 7, Dezan Shira & Associates International Business Advisory Manager and Head of the German Desk Kristine Horbach, EU SME Centre BD Advisor Rafael Jimenez and WeChat Expert of the EU SME Centre and Co-Founder of Emerald Green Consulting Felim Meade will discuss how to set up a cross-border shop on WeChat.
Selling directly to Chinese consumers is very high on the wish list of EU SMEs. This has been hindered by the harsh reality of finding a competent importer or distributor, or the high costs of setting up a subsidiary in China. Certain alternatives, such as listing the products in well-known Chinese e-commerce platforms, reveal as too expensive or cumbersome for the small and medium European enterprises.
Join the workshop to find out how to reach directly to the Chinese consumers. After attending this training, you will grasp the process of setting up a cross-border shop on WeChat, its cost, the return on investment, and how to operate it.
09:00-09:15 Greetings by: DC, IHK, EU SME Centre
09:15-09:30 - Background
09:30-10:00 - The Supply Chain
10.00-10:30 - The Building Blocks
10.30-10:45 Coffee Break
10:45-11:30 - The Procedure
11:30-11:40 - The Pros and Cons of a CBEC Shop in WeChat for EU SMEs
11:40-12:00 – Regulatory Aspects
12:00-12:30 - Real Cases in Action
12:30-13.00 - WeChat Shop Solution
The training workshop is free to attend and by invitation only. Places are limited and first come first served. Please register here before June 4, 2018.