Lucy Lu

BIO

Lucy Lu is an Assistant Manager Dezan Shira’s Business Intelligence team, a division providing strategic solutions for foreign companies seeking to enter into or expand operations within the Chinese market. Solid in research methodologies, Lucy is keen on diversifying the Business Intelligence services to meet clients’ needs and demands with innovative solutions.

Lucy has extensive experience in market research with both qualitative and quantitative analytic skills. For over 10 years she has been managing market research projects and providing market insight to international clients with focus on expanding and consolidating business in the Chinese market. As a dedicated market research consultant, she works across a wide range of industries and categories.

Prior to joining Dezan Shira & Associate, Lucy worked as market research consultant and project manager for a German management consulting company. Lucy holds a master's degree in Marketing Analysis from Ghent University Belgium.

EXPERTISE