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Intellectual Property Protection - Cornerstone of your Entry Strategy in China


Do your China business plans factor in Intellectual Property (IP) Protection? 

As IP counterfeiters and infringers grow increasingly sophisticated, companies’ strategies for identifying and protecting their IP in China must develop as well. With China using a ‘first-to-file’ rule for IP registration, waiting to develop your IP protection strategy can have serious consequences resulting in commercial loss and potential IP theft.

Watch our video “Intellectual Property Protection – a Cornerstone of your entry Strategy in China” as our International Business Advisory Manager Guilherme Campos advises why IP should be prioritized in your China business strategy and how to get started.

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