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What are some of the trends we can see with regards to the e-commerce market in Vietnam in 2015?


The below are some of the trends which we can see developing in Vietnam’s e-commerce market:

  • In 2015, 39 percent of the Vietnamese population is online. Furthermore, Vietnam has the third highest number of internet users out of the ASEAN countries (43 percent).
  • The e-commerce industry’s business- to-customer (B2C) turnover reached US$2.97 billion in 2014.
  • Thirty six percent of Vietnamese use smartphones (over 32 million) and 34 percent of them use mobile devices for online activity.
  • Online shop satisfaction has increased by 11 percent and 97 percent of respondents are expected to keep using online shopping websites in 2014.
  • The government has invested US$ 111.6 million to support the development of the IT industry. 


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