The fast-growing Food and Beverage (F&B) industry in China is an attractive target for many international investors. Aside from growing competition from local players, a changing consumer culture and strict import procedures, how would a foreign business operate in the Chinese F&B market in face of the Food Safety Law of 2015, which reshaped the licenses environment?
In the first half of the webinar, Riccardo Benussi, Manager of Dezan Shira & Associates' International Business Advisory team, introduces food related licensing, and regulatory hurdles. We will also encompass the evergreen aspects of protecting intellectual property.
In the second half of the webinar, Joel Bacall, the Senior Client Manager of The Silk Initiative, shares the top 10 insights of the industry in 2017 summarized from consumer review point and suggest some commercial implications for F&B brands to think about when managing their brands in China moving into 2018.