The fast-growing Food and Beverage (F&B) industry in China is an attractive target for many international investors. Aside from growing competition from local players, a changing consumer culture and strict import procedures, how would a foreign business operate in the Chinese F&B market in face of the Food Safety Law of 2015, which reshaped the licenses environment?
In the first half of the webinar, Riccardo Benussi, Manager of Dezan Shira & Associates' International Business Advisory team, will introduce food related licensing, and regulatory hurdles. We will also encompass the evergreen aspects of protecting intellectual property.
In the second half of the webinar, Joel Bacall, the Senior Client Manager of The Silk Initiative, will share the top 10 insights of the industry in 2017 summarized from consumer review point and suggest some commercial implications for F&B brands to think about when managing their brands in China moving into 2018.
5:00 PM - 5:20 PM F&B in China- Importing into China
5:20 PM - 5:40 PM China 2017 F&B review from a consumer review
5:40 PM - 6:00 PM Q&A
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Manager, International Business Advisory, Dezan Shira & Associates
Riccardo Benussi is a Manager on the International Business Advisory team for the Shanghai office of Dezan Shira & Associates. Riccardo assists foreign invested companies from Europe, North and South America with their investments in China. Riccardo's areas of expertise include setting up of wholly foreign-owned enterprises and representative offices, and trademark filing in China. His industry experience includes international food and beverage, manufacturing, and high-tech. Riccardo also co-manages the Italian Desk with Dezan Shira & Associates' Managing Partner, Alberto Vettoretti.
Senior Client Manager, The Silk Initiative
Joel is a Senior Client Manager at The Silk Initiative, a Shanghai-based food and beverage brand consultancy. Joel believes the secret to driving impact in a fast-changing market like China is being adaptable and quick to learn new things. He also has a sharp marketing mind and practical research toolkit.
These attributes have helped Joel deftly maneuver his way through a number of challenging projects at TSI. He helped develop a market-entry strategy for the Australian yoghurt brand Bulla, and has worked with Kjeldsens, the Danish cookie brand, on how to reposition its brand to stand out in a marketplace crowded with low-cost imitators.