Ines Liu Partners with Innovation Norway for Market Entry Strategy Workshop

Recently, Ines Liu, International Business Advisory Manager in our Beijing office, had the opportunity to work together with Innovation Norway to host an online workshop for Norwegian companies on market entry in China.

This workshop provided professional guidance to investors, as part of Innovation Norway’s long-standing mission to help Norwegian enterprises facilitate business development in different markets abroad.

During the workshop, attendees had an opportunity to learn more about doing business in China, with Ines specifically focusing on market entry strategies and foreign investment opportunities.  

About Innovation Norway

Innovation Norway is the Norwegian government’s most important instrument for innovation and development of Norwegian enterprises and industry. Innovation Norway’s China office is Norway’s official trade representative and aims to assist Norwegian businesses grow and find new markets. They also provide advisory services, promotional services, and network services to support companies in developing their competitive advantage and to enhance innovation.

Further Resources on Market Entry Strategy

For further resources on market entry in China, check out our special podcast series on the topic.  In this four-part series, we sit down with experts to talk about all aspects of entering the Chinese market.

China Regulatory Watch – Market Entry

• Part 1: Overview of Investing in China
• Part 2: Opportunities and Challenges
• Part 3: Company Set Up
• Part 4: Intellectual Property Protection

For other resources on doing business in China visit our China Briefing for articles on recent regulatory developments and our investor resource library.

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