Assistant Manager, Regional Marketing Lead Guangzhou Office
Shanshan LIU is an Assistant Manager of Regional Marketing at Dezan Shira & Associates' Guangzhou office. Taking the lead for the South China marketing team, she handles campaign activities and media enquiries in this region along with maintaining and developing partnerships with local stakeholders. She oversees and assists with management of planning and execution of regional marketing strategy in all regions. Shanshan also supports Dezan Shira's German Desk with the marketing activities in DACH region.
Prior to joining Dezan Shira & Associates, Shanshan worked in Beijing and Guangzhou with various German companies and organizations for over four years. She dealt with clients and partners from various sectors such as manufacturing, F&B, real estate, trade etc., advising on their marketing projects in China such as social media, public relations, and ad campaigns, among others.
Shanshan holds a master's degree in German Language and Literature from Renmin University of China. She is also fluent in Mandarin, English and German, and has extensive experience in intercultural communication.