Our collection of resources based on what we have learned on the ground

What are online shoppers in Russia buying?

Q&A

Online shoppers in Russia have been increasingly drawn to foreign products, as they look to the international market for quality goods.  These shoppers are mainly purchasing small appliances, electronics, clothing, and shoes.  The average price of these online products in the first quarter of 2016 was about €20, a 32% decrease to the average price of online goods in 2015.  This does not seem to be due to an economic downturn, but an increase in demand that has driven down prices. 



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