Food and Beverage

Food and Beverage

Navigating regulation and market access for F&B growth

Asia is one of the world’s most dynamic regions for the food and beverage (F&B) industry—offering opportunities across sourcing, production, distribution, and consumer-facing operations. As disposable incomes rise and tastes evolve, demand is growing not only for imported food products and ingredients, but also for innovative dining experiences and new restaurant concepts. Whether establishing a food processing plant, entering distribution networks, or setting up a restaurant in a major city, foreign investors face complex regulatory frameworks, IP risks, and operational challenges. Success in Asia’s F&B sector requires careful planning, local partnerships, and compliance with food safety, licensing, and import-export rules.

Advancing Global Standards in F&B: Our Advantage

How We Support Food and Beverage Companies

Compliance with local food safety and hygiene regulations is mandatory across Asia, especially for imports and restaurant operators. We guide F&B firms through technical certifications and regulatory licensing.

  • Licensing and permit support for packaged food and beverages
  • Advisory on food hygiene, labeling, and additives
  • Certification planning (HACCP, Halal, FSSAI, organic, etc.)
  • Import/export compliance and pre-market approvals
  • Local representation and regulatory body liaison

Brand protection is critical in Asia’s food and beverage market, especially for consumer-facing products, restaurants, and franchise operators. We help companies secure trademarks and manage rights to product names, logos, and packaging designs.

  • Trademark registration across multiple Asian jurisdictions
  • Enforcement strategies against counterfeits and IP misuse
  • Brand protection for restaurant concepts and packaging
  • Advisory on IP licensing for food products and franchise deals
  • Strategic structuring of royalty and IP revenue flows

F&B companies face different regulatory paths when establishing factories, retail outlets, or food service businesses. We advise on setup options that align with ownership goals, tax efficiency, and local licensing requirements.

  • Entity structuring for food processing, import/export, or restaurant setup
  • Local partner evaluation for joint ventures or franchise agreements
  • Licensing support for food service operations and product registration
  • Evaluation of operating models (WFOE, JV, franchise, distributor)
  • Commercial viability studies for retail and e-commerce

F&B businesses increasingly rely on tech for compliance, inventory, and traceability. We help you digitize operations to meet local and global demands.

  • ERP implementation for food traceability and safety
  • Inventory and warehouse automation support
  • Supplier tracking systems and IT integration
  • Data protection and cybersecurity compliance
  • Custom software and reporting solution development

Asia’s regional diversity makes F&B sourcing and logistics challenging. We help you plan and execute efficient, compliant supply chains.

  • Supplier due diligence and audit support
  • Import/export requirements by product type
  • Cold chain, dry goods, and last-mile logistics advisory
  • Local market procurement strategy
  • Distribution model planning and optimization

Tax regimes vary significantly across Asia and affect F&B margins and pricing. We help ensure clarity and compliance.

  • Tax advisory for F&B imports and local operations
  • Customs and excise compliance
  • Withholding tax and repatriation planning
  • Incentive eligibility for agricultural/processing industries
  • Support with GST/VAT, transfer pricing, and reporting

Have Any Questions?

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FAQs – Food and Beverages Industry

Asia presents one of the most dynamic and opportunity-rich food and beverage markets in the world. Rapid urbanization, rising disposable incomes, and shifting consumer lifestyles are creating demand for higher-quality, more diverse, and health-conscious food products across the region.

Demand is strong for premium, health-conscious, and specialty foods

Consumers in markets like China, India, Thailand, and South Korea are increasingly seeking organic, plant-based, functional, and gourmet food options. This opens up new niches for global F&B brands to differentiate themselves.

Countries like Vietnam, India, and Indonesia are seeing strong FDI inflows in food processing

These countries offer low manufacturing costs, large domestic markets, and government-backed initiatives supporting agro-processing, cold storage, and supply chain development. Many F&B multinationals are setting up regional production hubs here to serve both local and export markets.

E-commerce and food delivery are growing rapidly across the region

Online grocery platforms, food aggregators, and direct-to-consumer models are changing how food is bought and consumed. Digital sales channels make it easier for new entrants to test products in-market and scale quickly without the need for traditional retail distribution.

With significant diversity in food laws, labeling, packaging standards, and import restrictions, success in Asia requires more than product-market fit. We help you manage regulatory compliance, market feasibility, supply chain setup, and cross-border tax planning to support structured, sustainable growth in this complex and evolving region.

Successful market entry in Asia starts with choosing the right jurisdiction based on your product type, supply chain capability, and compliance obligations.

We help companies:

  • Benchmark markets across cost, regulation, and demand
  • Choose the right entity structure (JV, WFOE, etc.)
  • Map out licensing and sourcing steps in advance
  • Build scalable models for regional expansion

Each market has different advantages; we help match your offering to the right environment.

Licensing requirements vary widely across Asia depending on the nature of your product (processed, perishable, alcoholic, etc.) and market entry model.

In most countries, businesses need:

  • A business license or foreign investment approval
  • Food production or import license
  • Local food safety certifications (e.g., FSSAI in India, SFA in Singapore)
  • Additional licenses for e-commerce or alcohol, if applicable

We help identify country-specific requirements and manage the licensing process end-to-end.

Building a compliant and cost-effective supply chain requires careful planning around regulations, sourcing, logistics, and food safety.

  • Start by identifying approved suppliers with local licenses and certifications
  • Plan for customs, storage, and distribution models that match your target markets
  • Consider local regulations around refrigeration, labeling, and cross-border logistics

We support supplier vetting, local market entry, and ongoing trade compliance.

Asia’s food regulations cover safety, labeling, traceability, and hygiene. Requirements depend on whether you are importing, producing locally, or distributing.

  • Local certifications (e.g., Halal, organic) may be mandatory
  • Labeling rules include language, expiry, ingredients, and allergens
  • Traceability systems (especially in China and Japan) are increasingly enforced

We help businesses prepare for and pass inspections, file the right documentation, and avoid costly delays.

Import/export of food products involves customs clearance, documentation, and product-specific approvals.

  • Importers must often register with food safety agencies
  • Product testing and lab reports may be required
  • Some countries enforce packaging, language, and shelf-life standards

We help clarify these rules country-by-country and manage your product's cross-border movement smoothly.

Our Clients

Discover our esteemed global clients across diverse sectors. We believe in providing our clients with exceptional service and a commitment to being their partner for growth in Asia.

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Contact Our Experts

Allan Xu
Partner
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Vivian Mao
Partner
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Ines Liu
Senior Manager, International Business Advisory
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Helen Bao
Assistant Manager, Corporate Accounting Services
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Get in touch

We provide expert advisory and corporate services across Asia, guiding businesses through complex markets and regulations.

Have Any Questions?

Reach out to our local experts, we’ll respond within one business day.

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