Marketing Associate

Location: India, New Delhi
Function: International Business Advisory
Role: Associate

Full time


1. Marketing related


• Responsible for increasing the profile of the firm;


• Create initiatives that spread awareness of the firm's services and generate leads;


• Primary functional areas include public relations, business event planning and partnership establishment and enhancement such as:


  • Lead and organize marketing campaigns, events, webinars and podcasts

  • Compose marketing collateral, promotional flyers and brochures in coordination with colleagues

  • Promote the firm's thought leadership in the area of foreign direct investment

  • Coordinate and maintain partner relationships (chamber of chambers, business organizations, embassies & consulates, etc.) and improve media relations

  • Attend networking events


• Secondary functional areas include sponsorship developments, publication distribution, digital marketing and social media such as:


  • In charge of advertising inquiries in the region

  • Assist with online marketing and social media




2. Operations related


• Liaise between Dezan Shira & Associates and Asia Briefing staff for joint internal and external projects;


• Manage CRM maintenance and initial outreach for online Dezan Shira & Associates and Asia Briefing leads;


• Manage India office (Dezan Shira & Associates and Asia Briefing divisions) contribution to weekly and monthly marketing meetings;


• Maintain comprehensive client lists and data for Dezan Shira & Associates and Asia Briefing;


• Organize, schedule and coordinate concurrent marketing and business development campaigns for Dezan Shira & Associates and Asia Briefing




3. Business Development related


• Develop client target lists for products and services through networking as well as primary and secondary research as assigned by the company;


• Prepare service proposals and legal contracts and follow up with potential clients to conclude agreements for the provision of services;


• Serve as a representative of Dezan Shira and Asia Briefing at business and community events.


• Assist in coordinating the completion of deliverables and managing strategic relationships;




4. Human Resources & Administration related


• Manage assistants on major projects, perform associated routine tasks, and conduct research;


• Manage distribution channels of Asia Briefing publications;


• Assist with Dezan Shira & Associates intern/ employee recruitment when required.