Careers

Marketing - Digital Marketing Sr. Associate

Job Description

Main Responsibilities

• Contribute to the quality and effectiveness of social, email marketing, and webinar executions

• Design, create, and implement email campaigns for company-wide marketing initiatives, in partnership with group and regional marketing teams;

• Help to manage and support social media networks and activity (Twitter, LinkedIn, Facebook and WeChat);

• Help to create, edit, support and promote multimedia content, in partnership with group and regional marketing teams;

• Provide digital support for special projects, partnerships, and initiatives

• Maintain the practice of leveraging data to commonly identify areas for performance improvement and drive recommendations to do so

• Work with CRM, social and marketing teams, to improve audience growth and engagement;

• Support web development by creating, editing, and optimizing web pages as a part of minor maintenance or major website projects;

• Provide SEO-based recommendations to web development and marketing teams concerning campaign and other website pages;

• Maintain a high level of campaign awareness in marketing execution;

• Create regular reports which cover digital marketing metrics and outcomes, which observe digital marketing and general marketing best practices and measurements;

• Provide training about digital practices to business stakeholders and marketers, acting as a thought leader within the team, and assisting in championing the firm’s digital strategy;

• Remain vigilantly updated with market trends and technology that might benefit the firm.

Qualifications and Skills

• 2+ years’ (Associate level) or 4+ years (Senior) experience within a relevant digital marketing role;

• A Bachelor’s degree in marketing, computer science, or another relevant field

• Must have’s:
  • Good understanding of CRM database segment targeting and queries (eg: D365, SF);
  • Expert with planning and operating sophisticated campaigns using marketing automation platforms, like ClickDimensions, Act-on, Hubspot;
  • Experience with planning and running successful email marketing campaigns, with the capability to design and troubleshoot tactics and templates to ensure top performance;

• Advantages:
  • English writing skills, in AP, Promotional and Social styles;
  • Familiarity with CMS (eg: Wordpress);
  • Google Analytics and On-page and off-page SEO (Google, Bing);
  • Working knowledge of HTML and CSS, JavaScript is a plus.
  • An understanding of Asian business environment, and an real interest in foreign investment in Asia, and international business;

• Native English Speaker preferred;

DSA is committed to creating a diverse work environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age. DSA is proud to be an equal opportunity employer.

If you are interested in this position, please send your CV and cover letter (please indicate office preference and dates of availability) to hr@asiabriefing.com

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