Dezan Shira & Associates Announces New Logo for Vietnam Briefing

Dezan Shira & Associates is proud to announce the introduction of a new logo for Vietnam Briefing. The Vietnam Briefing set of titles is produced by Asia Briefing Ltd., the publishing subsidiary owned by Dezan Shira & Associates.

The green outer region of the new logo represents the iconic traditional hat of the Vietnamese, reminding us that, although Vietnam is rushing head first into the future, it also will not forget its deep and rich traditions. The triangular shape of the hat also represents the upwards development of the country. Looking to the center of the logo, a lotus, the national flower of Vietnam, is clearly visible. To the Vietnamese, the lotus is a symbol of purity, commitment, and optimism for the future. Like the lotus, Vietnam floats on the top of the world economy even though it is firmly rooted in Southeast Asia. Known as the “flower of dawn”, the lotus also alerts us to a new dawn for Vietnam and a new face for Vietnam Briefing.

Alberto Vettoretti, Managing Partner of Dezan Shira, spoke highly of the updated logo, “Vietnam’s rise in Asia has been spectacular and the country is not done growing yet. Our new logo is a clear tribute to the beauty and dynamism of this magical country.”

Dezan Shira & Associates expanded into Vietnam in 2008, and quickly set up offices in Hanoi and Ho Chi Minh City (HCMC). The year 2008 also saw the launch of Vietnam Briefing, which has now become a premier source of business intelligence related to Vietnam.

Our staff includes a growing number of Vietnamese chartered accountants and lawyers, all of whom have multiple years of experience advising foreign companies.

Specifically, our services include pre-investment and entry strategy advisory, business advisory, accounting and reporting, treasury administration, tax and compliance, payroll and human resources, and audit and financial review. Dezan Shira & Associates’ experienced business professionals are committed to improving the understanding and transparency of investing in emerging Asia.

Our business advisors, tax experts and accountants in Hanoi and Ho Chi Minh City can help with any questions related to establishing or conducting your business in Vietnam. To speak with a Hanoi or HCMC business consultant, please contact us today.

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