Roadshow Italy 2015

Trento, Piacenza, Treviso, Padova, Vicenza, Udine | September 23 - October 7, 2015

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Riccardo Benussi of the International Business Advisory team at the Shanghai office of Dezan Shira & Associates and Andrea Volpe of Dezan Shira & Associates Italia liaison office, will be on a roadshow from September 23rd to October 7th through Italy, engaging in meetings with current and prospective partners and clients. They will also deliver presentations about "Selling to China: methods, certificates and licenses, online market, trends, strategies and financing" in Trento, Piacenza, Treviso, Padova, Vicenza and Udine, Italy

Riccardo's areas of expertise include setting up of wholly foreign-owned enterprises and representative offices, and trademark filing in China. His industry experience includes international food and beverage and high-tech. Riccardo also co-manages the Italian Desk with Dezan Shira & Associates’ Managing Partner, Alberto Vettoretti.  

The presentations will cover following topics:

Selling in China – certificates, licenses, on-line sales, trends and regulatory issues

  • Direct distribution
    • Market analysis
    • The ‘agent and distributor’ model
    • E-commerce
    • Consortia of businesses
  • Independent presence in Asia
    • Representative Office, WFOEs, JVs
    • Recent data from major relevant industries for China and South-east Asia
    • Export duties
    • Commodities sectors with high potential for Italian export. Trends for:
      • Mechanics
      • Pharmaceutical e chemical
      • Cosmetics
      • Furniture
      • Footwear
      • Food, wine and liquor
  • Certificates and licenses: Procedures and timing:
    • CCC and other standards;
    • AQSIQ and CFDA: what these are and what they do for businesses; 
  • China Food Safety Law and labelling in F&B;
  • Intellectual property: how IP impacts on FDI with regard to trademarks, patents, GIs and how to seek protection on the ground, at Customs, at trade fairs and on-line.

Roadshow 21 – 30 settembre 2015

Dott. Riccardo Benussi (Dezan Shira & Associates Shanghai) - Dott. Andrea Volpe (Dezan Shira & Associates Italia liaison office / Eurolink g.e.i.e.)

Vendere in Cina – metodo, licenze, mercato on-line, trend ed avvertenze

  • Distribuzione diretta
    • Analisi di mercato (indagini di settore, di competitor, eventi fieristici, ricerca di suppliers)
    • Il modello ‘agente e distributore’
    • E-commerce – cenni iniziali
    • Consorzi e reti di impresa
  • Presenza indipendente in Asia (Foreign Direct Investment - FDI)
    • Representative Office, Service Wholly Foreign Owned Entity (WFOE), Manufacturing WFOE, JVs
  • Dati recenti dai principali mercati di riferimento: Cina e resto Sud Est asiatico
    • Il tema dei dazi all’esportazione in Oriente
    • Settori merceologici di maggiore potenzialita’ dell’export italiano.  Numeri e trend:
      • Meccanica
      • Farmaceutico e chimica
      • Cosmesi
      • Arredo legno
      • Calzature
      • Alimentare, vino e liquori
  • Certificati e licenze per categoria merceologica: procedure e tempi
    • CCC ed altri standards (tra gli altri: China Energy Label, GuoBiao
    • AQSIQ e CFDA – le autorita’: cosa sono e cosa fanno
      • China Food Safety Law (paragone 2009 vs. 2015) ed etichettatura (alimentare, vino, in particolare prodotti a contenuto di carni, prodotti caseari)
  • E-commerce in Cina – approfondimento
  • Proprieta’ Intellettuale:
    • marchi – brevetti – indicazioni geografiche – tutela IP nel foreign direct investment ed on-line
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