Event Details

How To Protect Your Brand in China


On March 29th, 6pm - 8pm, the Silk Initiative will host a seminar on how to protect your brand in China. Riccardo Benussi, Manager on the International Business Advisory team of Dezan Shira & Associates, will give a speech on how foreign investors can raise their IP awareness in China

Other speakers include Andrew Kuiler, Founder & MD of The Silk Initiativewho will share his experience on protecting brand equity and brand identity against copycats in China, and David J. Ettinger, Partner with Keller & Heckman LLP, who will explore how “professional consumers” have taken on a bigger role in policing the industry.

This event is free of charge and intended for the following audience: marketing, brand management, consumer insights and senior management of food and beverage consumer good companies.

To find out more about the event, please click here. Seating is limited, so please register ASAP by sending an email to leighanne@thesilkinitiative.com.

Shanghai, China | March 29, 2017 | 6PM - 8PM
Floor 1, Building 9,  584 Middle HuaiHai Road, Huangpu District, Shanghai, P.R.C.


  • Riccardo Benussi

    Country of Origin: Italy
    Title: Deputy Regional Manager
    Office: Shanghai Office

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