Marketing Associate

Location: India, New Delhi
Function: International Business Advisory
Role: Associate

 

1. Marketing related

 

• Responsible for increasing the profile of the firm;

 

• Create initiatives that spread awareness of the firm's services and generate leads;

 

• Primary functional areas include public relations, business event planning and partnership establishment and enhancement such as:

 

  • Lead and organize marketing campaigns, events, webinars and podcasts

  • Compose marketing collateral, promotional flyers and brochures in coordination with colleagues

  • Promote the firm's thought leadership in the area of foreign direct investment

  • Coordinate and maintain partner relationships (chamber of chambers, business organizations, embassies & consulates, etc.) and improve media relations

  • Attend networking events

 

• Secondary functional areas include sponsorship developments, publication distribution, digital marketing and social media such as:

 

  • In charge of advertising inquiries in the region

  • Assist with online marketing and social media

 

 

 

2. Operations related

 

• Liaise between Dezan Shira & Associates and Asia Briefing staff for joint internal and external projects;

 

• Manage CRM maintenance and initial outreach for online Dezan Shira & Associates and Asia Briefing leads;

 

• Manage India office (Dezan Shira & Associates and Asia Briefing divisions) contribution to weekly and monthly marketing meetings;

 

• Maintain comprehensive client lists and data for Dezan Shira & Associates and Asia Briefing;

 

• Organize, schedule and coordinate concurrent marketing and business development campaigns for Dezan Shira & Associates and Asia Briefing

 

 

 

3. Business Development related

 

• Develop client target lists for products and services through networking as well as primary and secondary research as assigned by the company;

 

• Prepare service proposals and legal contracts and follow up with potential clients to conclude agreements for the provision of services;

 

• Serve as a representative of Dezan Shira and Asia Briefing at business and community events.

 

• Assist in coordinating the completion of deliverables and managing strategic relationships;

 

 

 

4. Human Resources & Administration related

 

• Manage assistants on major projects, perform associated routine tasks, and conduct research;

 

• Manage distribution channels of Asia Briefing publications;

 

• Assist with Dezan Shira & Associates intern/ employee recruitment when required.

 

fanny.liu@dezshira.com



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